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Beautiful Outboards by Peter Hunn
Our Price: $32.95

Beautiful Outboards is a publishing first. Finally, the outboard motor gets its due in this glorious, full-color book. From the first Submerged Electric models and the pioneering Waterman to the early Evinrude, Johnson, Caille, Elto, and others, the book presents the stories of the motors and their builders. You'll find tiny fishing "putt putts" and flat-out racers, motors that propelled generations of water-skiers, and motors that took legions of families out for an afternoon at the local lake. This is a book full of wonderful surprises such as the amazingly styled Thor Streamliner, a fascinating Hubbell racer, the incredible Clarke Troller, the unusual Zundapp, and others. The period covered runs from the early 1900s to the 1960s, and the motors included come from several important collections in the US and Canada. Recalling a wonderful period in boating history, and chock full of beautifully restored motors, this is a book that virtually every outboard collector and enthusiast will want.  
128 Pages, Hard Cover
Evinrude Johnson & the Legend of OMC by Jeffrey L. Rodengen
Our Price: $36.00

A rich coffee table book on the remarkable history of one of the world's largest producers of outboard motors. This classic volume contains hundreds of photos and documents all OMC products from 1909 to 1993. 144 pages. 9-1/4" X 12-1/4". Hard cover.
IRON FIST: The Lives of Carl Kiekhaefer, Industrial Caesar of a Marine Industry Empire by Jeffrey L. Rodengen
Our Price: $42.03

From the publisher:
"Iron Fist: The Lives of Carl Kiekhaefer, reveals the breathtaking life of the founder of Mercury Marine. Kiekhaefer was a modern-day giant-killer who delighted in spoiling the well-laid plans of competition. To achieve his obsession of making Mercury Marine the largest manufacturer of marine propulsion in the world, he would sacrifice almost anything.
Kiekhaefer's life also teemed with intrigue and suspicion. Friends, lovers and key executives conspired behind his back in dangerous liaisons that resulted in secret bogging, clandestine romance and bizarre attempts at entrapment.
Readers of Rodengen's superb book will encounter industrial drama of exhilarating proportions, from first time revelations of a secret multi-billion dollar conspiracy of friendship, to Kiekhaefer's ruthless battle for majority ownership, and the wholesale abandonment of his family and traditions."
The Legend of Mercury by Jeffrey L. Rodengen
Our Price: $43.50

From the Publisher:
Sixty years old in 1999, Mercury Marine is the world leader in the marine industry. The memory of its founder, Carl Kiekhaefer, lives on in the hearts and minds of engineers and boat enthusiasts alike. His manic genius and tireless energy found outlet in his need for greater speed, more features and higher value, first in outboards and then in stern drive products.
Since Kiekhaefer's departure from the company in 1970, Mercury Marine has come into its own while holding onto those qualities inherited from its founder, qualities that abhor failure. Jeffrey L. Rodengen, author of Iron Fist, The Lives of Carl Kiekhaefer, continues to chronicle the fascinating story of Mercury Marine. The Legend of Mercury Marine details the company's struggle and ultimate triumph in this comprehensive, lavishly illustrated 225-page work.